Five stages, in the order they get installed, because each one only works once the one before it is in place. Every stage has examples you can open.
A homeowner who can't tell three companies apart has one thing left to compare, and it's the price. So before a dollar goes anywhere near an ad, we build the part they judge you on: the site they land on, the funnel that qualifies them, and the social presence they check before they pick up the phone.
When those look like the standard of work you actually deliver, the conversation moves off price on its own.
We film with you, or work from what you already have, cut the creative, and our own media buyers run it. Facebook or Google depending on what your trade actually sells, not because we prefer one over the other.
What gets built is a machine with known numbers behind it: what a lead costs, what a booked estimate costs, what a signed job costs. Once it's dialled in it keeps running, and it stays yours whether or not we're still working together.
Leave a lead alone and it goes cold in a very particular way. They ring the next company on the list, or they cool off and stop picking up altogether. Roughly three quarters of them you'll never get so much as a text back from once the first attempt is a day late.
So we install the appointment setters. Every lead is called and texted inside five minutes, then followed up around ten times across two weeks, working from the scripts we've used to generate over $100 million in client revenue. After your team runs the estimate we do the same thing again on that, until it closes or they tell you no. They're our people, trained and managed by us.
Most owners can tell you what they spent last month and roughly what came in. Almost nobody can tell you which ad produced which job, which is why the honest answer to whether the marketing is working is usually a shrug and a feeling.
So the CRM gets built around that question. Every lead lands tagged with the ad that made it, and the tag stays attached through the booked estimate and the signed invoice. Revenue gets counted in your software rather than in an ad platform with an interest in the number. It's your account and your data, and you keep all of it.
Once the lead flow is real the constraint moves. If you can't sell it and you can't build it, revenue flattens out and you've bought yourself more work rather than more money.
So we hire for you the same way we generate leads, by running the campaigns in reverse and pointing them at sales reps, technicians and installers instead of homeowners. Then we write the SOPs that let those people work to your standard without you stood over them.
Twenty minutes and you'll see what every dollar you spent actually came back as, what we'd build in your market, and what it would take to run it.